Disclaimer: This work is in no way associated with the brand. This was done as a school project.
Who we are
Canva and Affinity are two creative platforms that come from different sides of design but share the same goal: helping people bring ideas to life through visual storytelling. Canva focuses on making design simple and accessible. It allows everyday users, students, creators, and small businesses to quickly turn ideas into visuals without needing advanced technical skills.
On the other hand, Affinity offers professional-level tools like Affinity Designer, Affinity Photo, and Affinity Publisher. These tools are built for precision, giving designers more control over typography, layout, and visual detail.
Together, Canva and Affinity create a balance between ease and expertise, making it possible for anyone to design while still supporting high-quality, impactful creative work. This combination positions them as a powerful force in using design not just for aesthetics, but for communication and change.
Disclaimer: All images were obtained through Canva's Instagram and Affinity's' Website.
The Problem
Reading habits, especially long-form reading, have been declining, particularly among younger audiences.
- According to the Pew Research Center,
- “Roughly a quarter of American adults don’t read books at all.”
- Data from the National Endowment for the Arts shows that
- “Over the past 20 years, young adults (18-34) have declined from being those most likely to read literature to those least likely (with the exception of those age 65 and above)”
- At the same time, screen usage continues to rise. Research from Backlinko indicates that
- “Worldwide, people spend an average of 6 hours and 38 minutes per day on screens.”
This reveals an important insight:
People haven’t stopped reading, they’re just reading differently.
Today’s reading is often:
- quick
- fragmented
- and easy to forget
Instead of engaging with full narratives, many people consume:
- captions
- comments
- headlines
As a result, they are spending less time with content that builds focus, imagination, and emotional depth, qualities that long-form reading provides.
How the campaign, “Look Up. There’s More,” solves the problem.
This campaign responds to the decline in meaningful reading by rethinking how stories are presented in a fast-paced, digital environment.
Rather than asking people to completely change their habits, the campaign meets them where they already are, on their phones, in public spaces, and in everyday moments.
Using bold, immersive design, such as story worlds breaking into real-life environments, scroll-like visual experiences, and cinematic outdoor ads, the campaign captures attention instantly and interrupts routine behavior. These designs make stories feel present, emotional, and impossible to ignore.
By also incorporating real authors and their work, the campaign reconnects audiences with the source of impactful storytelling, transforming short, relatable lines into entry points for deeper narratives.
Through the combined strengths of Canva’s accessibility and Affinity’s precision, the campaign demonstrates how design can do more than attract attention, it can reshape habits. It encourages audiences to slow down, engage more intentionally, and rediscover reading in a way that fits their current lifestyle.
Ultimately, the campaign doesn’t just promote reading; it reintroduces it in a way that feels relevant, engaging, and worth returning to.
Disclaimer: Pictures were given by Pixabay
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Disclaimer: Pictures were given/created with Canva and Canva AI
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Disclaimer: Pictures were given/created with Canva and Canva AI
You’ve Been Looking for These Stories.
You already know what kind of stories pull you in.
The slow burn that keeps you waiting.
The kind of love that feels complicated, not perfect.
The twists that make you stop and think, "wait, what just happened?"
You see pieces of these stories every day.
In captions.
In short clips.
In quotes you save but never come back to.
You’re not disconnected from storytelling; you’re surrounded by it.
But most of it ends too soon.
What you’re really looking for isn’t another post.
It’s something that lasts a little longer. Something that builds.
If you’re drawn to tension, awkward moments, and slow-burn romance, The Love Hypothesis gives you the full story behind the moments you keep watching.
If you find yourself saving emotional quotes or relating to complicated relationships, It Ends with Us goes deeper than anything you’ll find in a caption.
If you want to escape completely, to step into a different world, A Court of Thorns and Roses offers something bigger than your screen.
And if you’re looking for something that keeps you thinking long after it ends, The Silent Patient builds a story you can’t skip through.
You don’t need more time to read.
You just need the right story.
Because the moments you keep coming back to, the ones that make you feel something, don’t start and end in a few seconds.
They stay.
Stories have always been a way to understand ourselves and others.
They give meaning to moments that might otherwise pass unnoticed.
And in a world that moves quickly, choosing to slow down, even for a few minutes, can change how we see everything around us.
So before you scroll again, choose something that lasts a little longer.