Jayleen De La Cruz
Communications & Public Relations Professional
What I Do
Hi, I’m Jayleen De La Cruz, a communications and public relations professional with a passion for strategic storytelling, leadership, and community-centered work.
My path into public relations has been shaped by hands-on leadership and real-world experience. I’ve worked in environments that required collaboration, adaptability, and clear messaging, from planning and promoting events to managing advertising and contributing to editorial content. Through this work, I developed a deep appreciation for how strategy and storytelling work together to influence perception and drive engagement.
I’m especially interested in work that values authenticity, inclusivity, and thoughtful messaging, particularly in moments when organizations need to connect meaningfully with their communities. Looking ahead, I hope to build a career where I can support brands and organizations in telling stories that are both impactful and responsible.
I’m driven by curiosity, creativity, and the belief that strong communication can create lasting relationships.
Experience Highlights
- Graduate student in Public Relations & Advertising at the University of Southern California, focused on strategic campaign development
- Leadership experience across student government and marketing teams, supporting large-scale initiatives and cross-functional collaboration
- Editorial and advertising experience with campus media, including content production and promotional campaign execution
- Hands-on experience planning, promoting, and coordinating events with diverse audiences
Why Communication Matters to Me
I believe effective communication goes beyond visibility; it’s about being understood. Thoughtful messaging has the power to shape perception, strengthen relationships, and create meaningful engagement across platforms and communities
Areas of Focus
Digital & Social Media Strategy
Public Relations & Strategic Communication
Brand Storytelling & Messaging
Event Planning & Promotion
“Every day is an adventure waiting to be sweetened!”
-Strawberry Shortcake